White Box Contest
Open to anyone worldwide, as of the age of 18 years old
Ends on 19 June 2011 midnight, GMT
ENTRY
The assignment and design briefing:
Subject of the packaging design competition "The White Box Contest" is to create a new packaging design for Guylian's Original Belgian Chocolate Sea Shells gift box 250g, front side.
The main requirement of the new design is that it creates "desire" from the consumer.
The target consumers for this product are:
Adults, mainly women, 25-55 years of age, from all over the world
•for whom premium food products are reachable.
•who are interested in gourmet food, culture, travelling, with an active time spending,
•who are looking for a valuable present, to share with family and friends, or looking for something to indulge with.
The design must communicate the brand values and identify the product:
•premium Belgian high quality chocolates.
•seashell shaped chocolates which are very distinctive and recognisable shapes.
•made of finest Belgian milk, dark and white chocolate, and filled with an house made roasted hazelnut praliné filling.
•the Original brand within this chocolate seashells segment.
•the product has a desirable irresistible creamy taste.
•the brand is Belgian and with a rich heritage and tradition.
The entered designs must meet the following requirements:
•The design must maintain the dimensions and die cut of the current Guylian's Original Belgian Chocolate Sea Shells gift box 250g. The current transparent window however is not part of the restriction.
•The design must show the trademark Guylian logo with its current shape and font. There is no restriction however on its colour.
•The design must include the brand's baseline "Belgian Chocolates". There is no restriction however on its font, shape, colour.
•The design must show the brand icon, the Guylian Seahorse. This can be but is not limited to the visual of the real chocolate seahorse. Any other visual must however keep the overall shape of the seahorse chocolate and be a clear reference to the chocolate seahorse shape.
•The design must be in line with the Guylian brand image and brand values, as stated in 4.1.3/4 and must also fit in the overall Guylian product range.
The Organiser is the owner of all intellectual property rights, including trademark rights, design rights and copyrights on the die cut, the logo, the baseline and the chocolate seahorse icon as well as the rights on the trade name "Guylian". Within the scope of "The White Box Contest", the Organiser permits the Entrants to use the die cut, the logo, the baseline and the chocolate seahorse icon which are available for downloading on the website www.whiteboxcontest.com. The Entrants agree to use this information only within the scope of the packaging design competition "The White Box Contest". Further use, without prior authorisation of the Organiser, is strictly forbidden.
All entries must be original works. Only entries with a declaration of authorship are accepted. The Entrants declare that the entered design is their own creation and does not infringe any third party's right, including but not limited to copyrights, trademark rights, design rights and privacy rights.
Entries that violate these rules will be disqualified from this contest. The Entrant will be notified by the Organiser of such decision, that is final and not open for appeal or review.
Furthermore, the Entrant will hold the Organiser harmless from all claims of third parties based on the alleged or proven infringement of intellectual property and other rights, such as p.e. privacy rights.
Entries cannot contain material embodying the names, likenesses, images, or other identifying characteristics of any third person without first obtaining such person's consent to appear in any entry. Such person must not only agree to be photographed or to be referred to, but must also agree that his or her image or reference will be used by the Entrant for "The White Box Contest" in accordance with the terms and conditions of these Competition Rules, implying that the Entrant must obtain at least the rights it is required to pass on to the Organiser.
If any identifiable person appearing in an entry is under the age of majority in his/her state of residence, the parent or legal guardian of such person is required to provide permission.
Organiser reserves the right to request proof of such permissions and consents in a form acceptable to Organiser from any Entrant at any time. If no or incomplete proof is submitted, Organiser reserves the right to disqualify the entry. The Entrant will be notified by the Organiser of such decision, that is final and not open for appeal or review.
Furthermore, the Entrant will hold the Organiser harmless from all claims of third parties based on the lack of such consent.
Entries cannot contain material that is unlawful, inappropriate, indecent, obscene, hateful, tortuous, defamatory, slanderous or libellous, and must not promote bigotry, racism, hatred or harm against any group or individual.
Entrants can submit only one design per person as an entry.
VOTING
During the display period as mentioned in article 3.2, each entry is open to voting by the public.
Voting is limited to one vote per displayed entry. The same voter cannot grant multiple votes to the same entry. The maximum number of votes thus equals the number of displayed entries.
If an Entrant receives multiple and/or irregular votes or multiple votes from the same user or users, including but not limited to, votes generated by a robotic, programmed, script, macro, other automated means or other source, Organiser reserves the right to disqualify the Entrant in its sole discretion.
WINNERS
All winners will be notified by e-mail or phone no later than 30 June 2011.
Public announcement of the winners will be done online on www.whiteboxcontest.com and Guylian's Twitter and Facebook pages on 30 June 2011.
PRIZES
Following the selection procedure described in article 6, three entries will be awarded a prize, being:
•Prize 1 – Grand Prize: Money prize of 5.000 USD
•Prize 2: Design software (value 1000 USD)
•Prize 3: Ipad
Organiser has the clear intention to commercialise the Grand Prize winning design. However Organiser reserves the right to decide to postpone, abandon or, once initiated, completely stop the commercialisation of the Grand Prize winning design for financial, trade, marketing or any other reason. The Organiser does not have to justify its decision to postpone, abandon or stop the commercialisation.
All prizes are non-transferable and not redeemable for cash or any other object than proposed, and may not be combined with any other offer, discount or promotion.
The Organiser preserves the right to replace the prizes by prizes with the same or a higher value, in case of force majeure.
Please read rules for further information
http://www.whiteboxcontest.com/index/rules
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