Friday, May 20, 2011



Open to legal residents of Canada, 13 years of age or older

Ends July 9, 2011 at 11:59:59 PM CT

Enter the unique PIN code found under the cap of specially-marked 591mL bottles, 2L bottles, 6 x 710mL bottle packs, and inside cartons of specially-marked 12 x 355mL can packs of Pepsi®, Diet Pepsi® and Pepsi Max® products (collectively, “Participating Products”). Each valid and unique PIN code entered will provide entrant with one (1) entry into the applicable Hourly Draw (see Rule 6 below for details on Hourly Draws), with the exception of PIN codes from 12 x 355mL can packs, which will provide entrant with six (6) entries into the applicable Hourly Draw (all six (6) entries must be used for the same Hourly Draw).

PRIZES: The following chart sets out the prizes available to be won at the outset of the Contest Period (each a “Prize” or collectively “Prizes”). The number of Prizes available will diminish as they are awarded throughout the Contest Period.

Prize Level Number of Prizes

Available to be

Won Prize Description

Prize Level 1 8 $5,000

Prize Level 2 12 $1,000

Prize Level 3 16 $500

Prize Level 4 40 $100

Prize Level 5 1268 $50

Prizes will be awarded in the form of a cheque made payable to the winner (or, if winner is under the age of majority, made payable to the winner’s parent or legal guardian). Prizes will be randomly seeded throughout the Contest Period. One (1) Prize is available to be won for each Hourly Entry Period (as defined in Rule 6). The value of the Prize available to be won during any particular Hourly Entry Period will be communicated to the entrant on the Website after the entrant successfully deposits a PIN during that period. Prizes are not transferable and must be accepted as awarded, with no substitutions of any kind, except by the Contest Sponsor (as defined herein). Limit 1 prize per person and per household per week. In addition to the Prize, Contest Sponsor will make a donation equal to the Prize won to a qualifying charity of the winner’s choice. Eligible charities are the registered Canadian charities that are actively listed at the website (“CanadaHelps Site”). Each Winner will be provided with a Charity Gift Card Code and instructions on how to spend the Gift Card on the eligible charity of the winner’s choice. Winner will have until September 30, 2011 to redeem the Code at the CanadaHelps Site. After this date, the Code will be deactivated, the winner forfeits the ability to designate the charity to receive the donation, and the Contest Sponsor reserves the right to make a donation to a charity of its choice.

Winners are NOT eligible to receive tax receipts in relation to the redemption of the Charity Gift Cards.

HOURLY DRAWS: One (1) entry will be randomly drawn approximately ten (10) minutes after each applicable hourly entry period (“Hourly Draw”). An hourly entry period (the “Hourly Entry Period”) shall be defined as a 60-minute period during the Contest Period, beginning at one (1) second after the hour and ending on the hour (for example, the first Hourly Entry Period will be from 12:00:01 AM CT to 1:00:00 AM CT on May 15, 2011), except that the last Hourly Entry Period will begin at 11:00:01 PM CT on July 9, 2011 and will end at 11:59:59 PM CT on July 9, 2011. Entries from one Hourly Draw Period will not be carried forward into subsequent Hourly Draws. The odds of winning depend on the total number of eligible entries received during the applicable Hourly Entry Period. If for any reason there are no entries received for a particular Hourly Entry Period, the Prize available for that Hourly Entry Period will not be awarded. All Hourly Draws will take place in Winnipeg, Manitoba. Contest Sponsor reserves the right, in its sole discretion, to reschedule any Hourly Draw. No responsibility is assumed by Contest Sponsor for any inability of a potential entrant to successfully enter any Hourly Draw for any reason or for Prizes that remain unclaimed or unawarded. The Contest Sponsor is not responsible for late, lost, damaged, misdirected, mutilated, garbled, illegible or incomplete entries. Proof of transmission (e.g. screenshots) does not constitute proof of receipt.

Please read rules for further information


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