Friday, February 11, 2011

Closed DORITOS® THE END Contest


                                                  Go over to  Write The End

Open to legal residents of Canada, who have reached thirteen (13) years of age or older at the time the Contest begins

Ends at 5:00 PM (ET) March 27, 2011

Single entry


Two flavours. Onion Rings N' Ketchup. Buffalo Wings N' Ranch. Sadly, one must be destroyed. Which flavour is destroyed, and how, is up to you.


During the Entry Period, visit (the "Contest Website"). To write your ending, click "Write an Ending" in the pop up box that appears on screen or select the link "Submit Ending" at the top of the page. On the "Submit Ending" page, follow the instructions as they appear on screen to select the flavour you want to destroy in your ending. Come up with an original and creative ending for the last twenty (20) seconds of our "Doritos The End" TV commercial (the "Ending"), currently being shown on Canadian television. No purchase is necessary to enter or to win. You do not need to have tasted the DORITOS® Flavour A (Onion Rings n' Ketchup) or Flavour B (Buffalo Wings n' Ranch) tortilla chips being sold in promotional packaging (the "Product") at retail locations across Canada to enter the Contest or win a prize. Your Ending may not exceed four hundred (400) characters (including spaces). See below for details on how to create and submit your Ending. See Entry Conditions in Rule 6 below.


There is one (1) Grand Prize available to be won. The Grand Prize consists of Twenty-Five Thousand Dollars ($25,000) cash, plus one percent (1%) of future sales of the Product remaining on shelves (the "Future Canadian Sales") for as long as the Contest Sponsor, in its sole and absolute discretion, elects to sell the Product. The Grand Prize is payable in Canadian dollars. The cash portion of the Grand Prize will be awarded in the form of a cheque payable to the winner. Cheque will be delivered to the winner within 4-6 weeks of verification. One percent (1%) of Future Canadian Sales will be paid quarterly within forty-five (45) days of the close of the Contest Sponsor's business quarter in the form of a cheque payable to the winner.

The Grand Prize will also include credit for writing the Ending, and the opportunity for the winner to become the first member of the "Doritos® Think Tank" for 2011, an invitation-only program that lets members consult with the Doritos® brand team on future brand happenings and strategy in the coming year. As part of being the first member of the Doritos® Think Tank, the Grand Prize also includes three (3) Doritos®-filled days in Toronto, including:

•A three (3) day, two (2) night trip to Toronto with one friend (or parent or guardian, if the winner is under the age of majority in their province/territory of residence), including air transportation from the major airport nearest the Grand Prize winner's place of residence to Toronto, one (1) double occupancy hotel room, and ground transportation from the destination airport to the hotel (selection of airline carrier, seat and class, and hotel accommodations to be made at the Contest Sponsor's sole discretion);

•Ground transportation between activities; and

•Three (3) Doritos®-filled Days in Toronto (activities to be confirmed, but will include a look 'behind-the-curtain' at how the Doritos® brand works, and will include ground transportation between any activities).

The Grand Prize winner will be required to sign a non-disclosure and confidentiality agreement before being able to participate in any Doritos® Think Tank activities. The Contest Sponsor reserves the right to substitute air transportation for ground transportation in the event the Grand Prize winner resides within 200 km of Toronto, Ontario. Minors must be accompanied by a parent/legal guardian at all times. Travel dates to be arranged at a mutually convenient time before December 31, 2011. Any and all meals and expenses not expressly included herein, including without limitation, such expenses as telephone calls, in-room movies, mini-bar expenses, room service, gratuities, medical and travel insurance, excess baggage costs, optional tours, airport departure taxes, duties and all personal expenses of any kind or nature are the sole responsibility of the Grand Prize winner. The Grand Prize winner must have valid photo identification and other documentation required to travel, and must have no restrictions on their ability to travel.

The approximate retail value of the Grand Prize is $25,000 + 1% of Future Canadian Sales, plus $2,450 based on a Vancouver, British Columbia departure for the trip portion of the Grand Prize. With respect to the trip portion of the Grand Prize, the Grand Prize winner is not entitled to the difference, if any, between the actual and stated value of the Grand Prize. The Grand Prize must be accepted as awarded, and cannot be transferred, substituted or exchanged except at the sole discretion of the Contest Sponsor. Only those sales of the Product remaining on shelves in Canada will be included in the calculation of the Future Canadian Sales. In the event that the Contest Sponsor sells the Product, even using the same or substantially similar recipe in another jurisdiction, or reissues the Product, even using the same or substantially similar recipe under a different flavour name in Canada, the Grand Prize winner will not be entitled to any share of such future sales. The Contest Sponsor may end sales of the Product remaining on shelves at any time without notice in its sole and absolute discretion. The Contest Sponsor makes no representations or warranties with respect to the volume or period of sale of the flavour remaining on shelves. The Contest Sponsor makes no representations or warranties with respect to any minimum sum of Future Canadian Sales. The Contest Sponsor reserves the right to discontinue, delist, or rename the Product at any time in its sole and absolute discretion. The calculation of Future Canadian Sales shall be solely as determined by Contest Sponsor without appeal or right to an audit or accounting. Under no circumstances shall acceptance of the Grand Prize be deemed to create a relationship of employment, joint venture or partnership as between the winner and the Contest Sponsor. The winner shall not be entitled to any benefits or entitlements beyond the cash and Future Canadian Sales described above. Tax consequences, if any, resulting from the winner's acceptance of the Grand Prize shall be the sole responsibility of the winner. The Product and its recipe are proprietary to the Contest Sponsor and winner has no rights or claims in or to the Product or its recipe.

Please read rules for further information


Post a Comment